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The production studios that we know are focused on commercials, marketing, corporate videos and independent film. They use green screen, animation and visual effects. So we recently asked ourselves (and them), “what place does 3D animation have with your business?”

There are many cases where the use of 3D animation is necessary to meet the objectives of a project. Some shots cannot be achieved through live action filming alone. It helps you deliver a superior and imaginative result to your client affordably.

3D Character Factory wishes everyone a Happy Holiday and New Year! 

Bibendum. That is the name of the mascot commonly known as the Michelin Man. Yeah, I didn’t know that either. He is actually one of the world’s oldest trademarks at 117 years old. I also didn’t know that before 1912 tires were white, or beige, in color because they had not yet begun adding carbon as a strengthener and preservative. I should read more.

As someone working in advertising or marketing, your job is to get your advertisements seen by as many people as possible, to create buzz and to motivate prospects to buy.  As such, you get down to work.  You design an ad and recruit a film crew and actors, commission art to be done, and shoot some footage and hopefully broadcast it to the masses.  But what makes your commercial so special that people should take time out of their day to watch it?  Why should they think about it afterwards?  Why should they tell their friends about it?

Often times it doesn’t take an elaborate technological feat to wow us.  Just a little ingenuity and some determination will do. 

This is a neat piece that was done for MTV Brazil by director Dulcidio Caldeira, titled Balões.  It’s 2D animation on a 3D medium powered by a dolly on a track that mechanically bursts the balloons at a rate of about 10 per second.   Enjoy!

Animated spokes-figures that sell brands and products have been a part of pop culture for more than a century.  But what makes some hit and some miss?  How do we know which will resonate with our target audience?  Is it purely luck or is there a formula to creating a winning spokes-figure?

With careful consideration of your demographics and the right combination of creative and artist, can you introduce a character that will stand the test of time?  Perhaps.  Here are some that we like for various reasons:

If you are creating an animated character for film, literature, branding or training, chances are you will want it to have broad appeal.  Any discussion about the appeal of characters in animation should start with a trip back in time to Disney Studios. Using pencil and paper, and without the aid of modern computers but with a keen understanding of how most people connect with an imaginary character, they created magic.

Producing a piece involving 3D animation can have a variety of cost factors; hardware, software, sophistication and staff all will play a role.  Today’s technology allows us to create visual effects and unprecedented detail that were unimaginable just a few years ago, and at an increasingly faster rate.